We live in a digital age.
That exact sentence would have seemed daunting 10 years ago, but with Instagram at the hands of almost everybody, Apple VR on the way, and LinkedIn becoming the new means to vent after you sat next to somebody rude on the tube to work, it really is the digital age.
That doesn’t have to be scary. There are so many ways in which social media and (dare I say) your phone can help you to advance and optimise your career journey. I’m going to talk you through it and I even promise to do it in a non-Gen Z way… JK.
So, lets get stuck in.
How can you use social platforms to your advantage as a candidate?
Build Your Professional Brand: Social media platforms offer an excellent opportunity to showcase your skills, accomplishments, and personal brand. Start by creating or updating your LinkedIn profile, a professional network where you can connect with industry professionals, potential employers, and showcase your expertise. Craft a compelling summary, highlight your achievements, and include relevant keywords to make your profile stand out. Additionally, maintain a consistent and professional tone across all social platforms, as employers often search for candidates online before making hiring decisions.
Network and Engage: Social media enables you to expand your professional network beyond your immediate circle. Join industry-specific groups and participate in discussions, sharing your insights and expertise. Engage with thought leaders, influencers, and organisations in your field by commenting on their posts and sharing valuable content. By establishing yourself as an active and knowledgeable contributor, you can gain visibility and create meaningful connections that may lead to job opportunities.
Research Companies and Hiring Managers: Before applying for a job, it's essential to research the company and the individuals involved in the hiring process. Social media platforms provide a wealth of information that can give you valuable insights. Follow the company's official pages and profiles to stay updated on their latest news, events, and job openings. Additionally, connect with hiring managers or employees to get a better understanding of the company culture and values. This information can help you tailor your application and interview responses to align with the company's expectations.
Showcase Your Work and Expertise: Social media allows you to exhibit your skills, knowledge, and accomplishments through various mediums. Create a portfolio of your work and share it on platforms like LinkedIn, Instagram, or Twitter. If you're in a creative field, consider utilising visual platforms like Instagram to showcase your projects. For professionals in writing or research-oriented roles, publishing articles on LinkedIn or contributing to industry blogs can help establish your expertise and attract the attention of potential employers.
Stay Informed and Learn: Social media platforms are excellent sources of industry insights, trends, and news. Follow relevant industry publications, thought leaders, and influencers to stay updated on the latest developments in your field. Engage in conversations, share valuable articles, and express your opinions to demonstrate your industry knowledge. This proactive approach shows potential employers that you are dedicated to continuous learning and growth.
In the age of social media, candidates have an incredible opportunity to harness the power of these platforms to their advantage. By strategically utilising social media, you can build your professional brand, expand your network, research potential employers, showcase your expertise, and stay informed about industry trends. Remember to maintain a professional online presence, engage meaningfully with others, and leverage the platforms to highlight your unique skills and qualifications. Embrace the social media revolution, and unlock doors to new career opportunities that were once unimaginable.
